THE BRAND STORY_
 
Harry and Lloyd grew up in Aspen, Colorado. They first met in high school, where they struck up a long lasting friendship. Harry was a limousine driver; Lloyd was a good-natured dog groomer. Because of the ever changing society, they realised that they are not getting anywhere and had to do something about it. That then evolved into a dream of the duo, to set out to solve society problem.
 
However, neither of them knew anything about venturing a business. All they knew a lot about play; be it a game/performance/drama/sport. So, they went on thinking, “People experiences play since young... Children nowadays, had little or no regards for the elders.” As they went deeper, that then soared into passion. Passion for discipline; over the years till today, people always perceive discipline as punishments. The duo thought that it was time to embolish that perception and venture bravely on blending both their “expertise” and the society problem. And so, WALA! You get Play It Right; Cultivating Fun.
 
They know it will be hard, but what was motivating for them was something beyond money – it was a desire to solve a real and pressing problem in the cosmopolitan and globalizing society today; building a cultivated society; loving where we live. 
Teaser for Play It Right
Choice of execution: Stop Motion
Play It Right
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Play It Right

Being assigned the movie, Dumb & Dumber, we are required to propose a brand identity service / product inspired by the movie. Hence, here's my cr Read More

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